PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN NIVEA DI JAKARTA SELATAN

• Yazar: Shabrina Khoirunnisa, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2022-07-04.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This study aims to determine, prove, and analyze the effect of product quality, brand image, and price on purchasing decisions of Nivea sunscreen products in South Jakarta. The technique used in determining the number of samples is non-probability sampling with purposive sampling. With the Roscoe fo...