PERSEPSI RISIKO COVID-19 DAN KINERJA PEMASARANUMKM 4.0

• Main Author: Candra Kirana Hartuti Saputro, (Author)
• Format: Book
• Published: 2020-01-10.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

The purpose of this study is to analyze marketing performance through e-CRM with the perceived risk of covid-19 which can strengthen the effect of e-CRM. The case study quantitative method was used, with a research sample of 120 MSME 4.0 players in Banten province registered in e-commerce. The data analysis technique uses SmartPLS 3.0 with the results of e-CRM having a significant positive effect on the marketing performance of MSME 4.0. Where there is a 64.5% increase in the level of customer knowledge, information technology and customer orientation in e-CRM, marketing performance also increases. However, the perception of the risk of covid19 does not strengthen the significant influence of e-CRM on the marketing performance of MSME 4.0. Where there is a 14% decrease in the perception of the risk of covid-19 if the influence of e-CRM on marketing performance increases.

Item Description

http://repository.upnvj.ac.id/18562/3/ABSTRAK.pdf
http://repository.upnvj.ac.id/18562/4/AWAL.pdf
http://repository.upnvj.ac.id/18562/5/BAB%201.pdf
http://repository.upnvj.ac.id/18562/6/BAB%202.pdf
http://repository.upnvj.ac.id/18562/7/BAB%203.pdf
http://repository.upnvj.ac.id/18562/8/BAB%204.pdf
http://repository.upnvj.ac.id/18562/9/BAB%205.pdf
http://repository.upnvj.ac.id/18562/14/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/18562/11/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/18562/12/LAMPIRAN.pdf
http://repository.upnvj.ac.id/18562/13/HASIL%20TURNITIN.pdf