PERSEPSI RISIKO COVID-19 DAN KINERJA PEMASARANUMKM 4.0
The purpose of this study is to analyze marketing performance through e-CRM with the perceived risk of covid-19 which can strengthen the effect of e-CRM. The case study quantitative method was used, with a research sample of 120 MSME 4.0 players in Banten province registered in e-commerce. The data...
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2020-01-10.
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| 245 | 0 | 0 | |a PERSEPSI RISIKO COVID-19 DAN KINERJA PEMASARANUMKM 4.0 |
| 260 | |c 2020-01-10. | ||
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| 520 | |a The purpose of this study is to analyze marketing performance through e-CRM with the perceived risk of covid-19 which can strengthen the effect of e-CRM. The case study quantitative method was used, with a research sample of 120 MSME 4.0 players in Banten province registered in e-commerce. The data analysis technique uses SmartPLS 3.0 with the results of e-CRM having a significant positive effect on the marketing performance of MSME 4.0. Where there is a 64.5% increase in the level of customer knowledge, information technology and customer orientation in e-CRM, marketing performance also increases. However, the perception of the risk of covid19 does not strengthen the significant influence of e-CRM on the marketing performance of MSME 4.0. Where there is a 14% decrease in the perception of the risk of covid-19 if the influence of e-CRM on marketing performance increases. | ||
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