PERSEPSI RISIKO COVID-19 DAN KINERJA PEMASARANUMKM 4.0

The purpose of this study is to analyze marketing performance through e-CRM with the perceived risk of covid-19 which can strengthen the effect of e-CRM. The case study quantitative method was used, with a research sample of 120 MSME 4.0 players in Banten province registered in e-commerce. The data...

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Bibliographic Details
Main Author: Candra Kirana Hartuti Saputro, (Author)
Format: Book
Published: 2020-01-10.
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