PENGARUH PROMOSI FLASH SALE, DAYA TARIK IKLAN DAN MOTIVASI BELANJA HEDONIS TERHADAP PERILAKU PEMBELIAN IMPULSIF (Studi Pada Pengguna Shopee di Jakarta Timur)

This type of research conducted by researchers is quantitative research that aims to find out the influence of flash sale promotion, advertising appeal, and hedonic shopping motivation on impulsive buyings. This study used a sample of 100 respondents from the population in East Jakarta who used Shop...

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Bibliographic Details
Main Author: Jimmy Ferdian Kurnia, (Author)
Format: Book
Published: 2022-01-13.
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3rd Floor Main Library

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Call Number: A1234.567
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