STRATEGI PEMASARAN TABUNGAN EASY MUDHARABAH PADA BANK SYARIAH INDONESIA
The fast changing world has forced companies to keep up with the changes. One of these companies, namely Islamic banking, is trying to get market attention to produce the best products so that people want to save their funds in the bank. The Easy Mudharabah Savings product type from Bank Syariah Ind...
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2022-06-09.
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| 520 | |a The fast changing world has forced companies to keep up with the changes. One of these companies, namely Islamic banking, is trying to get market attention to produce the best products so that people want to save their funds in the bank. The Easy Mudharabah Savings product type from Bank Syariah Indonesia has proven that Islamic banks are able to survive in this digitalization era because these savings products are the most popular and are equipped with various attractive promotions. This final project aims to determine the process of Segmenting, Targeting, and Positioning, knowing marketing strategies, and obstacles in marketing Easy Mudharabah Savings. The results of this Final Project also show that the promotion strategy is the most effective marketing strategy to increase the number of Easy Mudharabah Savings customers at Bank Syariah Indonesia. | ||
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