ANALISIS KELAYAKAN USAHA SAMSAK KENTA MARTIAL ARTS EQUIPMENTS MENURUT ASPEK FINANSIAL DAN STRATEGI PENJUALAN BERDASARKAN LEAN CANVAS
Kenta Martial Arts Equipments is a self-defense equipment production business with a superior product, namely a bag consisting of three layers of quality and not rough leather. The Kenta Martial Arts Equipments business is experiencing problems with declining sales and rising raw material prices, th...
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2022-06-28.
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| 520 | |a Kenta Martial Arts Equipments is a self-defense equipment production business with a superior product, namely a bag consisting of three layers of quality and not rough leather. The Kenta Martial Arts Equipments business is experiencing problems with declining sales and rising raw material prices, the owner has also not conducted a business feasibility analysis and admits that the business has never experienced a break-even point (BEP), so the purpose of this research is to determine the feasibility of its business and design a sales strategy so that this effort persists. The methods used to solve this problem include financial aspect feasibility analysis in terms of NPV, PP, IRR, PI values, and sensitivity analysis on optimistic, best, and pessimistic conditions, as well as a lean canvas for sales strategy. The feasibility analysis shows that the conditions are feasible in optimistic conditions with an NPV value of Rp. 549,653,123, PP for 8 months and 22 days, an IRR value of 128.66%, and a PI value of 13.52. The results of the lean canvas design in the form of a durable bag of products used with easy maintenance and these bags are sold through e-commerce and can come directly to the place of business. | ||
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