STRATEGI PENGEMBANGAN WISATA RELIGI MASJID RAYA BANDUNG
Currently, religious tourism has begun to develop in Indonesia, especially religious religious tourism with an Islamic pattern. With this development, every religious tourism object is required to develop its potential through the implementation of strategies based on existing internal and external...
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2022-07-04.
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| 500 | |a http://repository.upnvj.ac.id/18830/12/ARTIKEL%20KI.pdf | ||
| 520 | |a Currently, religious tourism has begun to develop in Indonesia, especially religious religious tourism with an Islamic pattern. With this development, every religious tourism object is required to develop its potential through the implementation of strategies based on existing internal and external factors. This study aims to determine what factors can develop the potential for religious tourism at the Great Mosque of Bandung with the provisions of the DSN-MUI Fatwa No. 108/DSN-MUI/X/2016 and to find out the right strategy to develop internal and external factors. This research uses descriptive qualitative research method with data collection through interviews, observation and documentation. The results of this study are that the Great Mosque of Bandung in implementing the provisions of the DSN-MUI Fatwa No. 108 has been going well but several provisions need to be improved again related to security, comfort, environmental cleanliness and halal certification that must be owned by traders. Then the formulation of strategies using SWOT analysis is in quadrant 1, which means that the Great Mosque of Bandung can use its strengths to take advantage of existing opportunities, namely by maintaining a good image by maintaining the environment throughout the area inside and outside the Great Mosque of Bandung. | ||
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