PENGARUH PRODUCT PLACEMENT, CELEBRITY ENDORSER, BRAND AWARENESS TERHADAP PURCHASE INTENTION KOPIKO PADA DRAMA KOREA VINCENZO
This study was conducted to find out the influence of product placement, supporting celebrities and brand awareness on consumer's purchase intentions of Kopiko coffee candy products in a Korean drama called "Vincenzo". This research is quantitative research by using primary data sourc...
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2022-06-29.
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