PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA E-COMMERCE LAZADA DI DKI JAKARTA)
This research model is quantitative research with the aim of knowing and proving the effect of Sales Promotion, Service Quality and Price on Purchase Decisions Case Study on Lazada E-Commerce Users in DKI Jakarta. This study uses the people of DKI Jakarta as a sample and the number of samples used i...
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2022-07-08.
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| 245 | 0 | 0 | |a PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA E-COMMERCE LAZADA DI DKI JAKARTA) |
| 260 | |c 2022-07-08. | ||
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| 520 | |a This research model is quantitative research with the aim of knowing and proving the effect of Sales Promotion, Service Quality and Price on Purchase Decisions Case Study on Lazada E-Commerce Users in DKI Jakarta. This study uses the people of DKI Jakarta as a sample and the number of samples used is 100 respondents with the Non-Probability Sampling method with side purposive type. The data collection technique uses a questionnaire using the Google Form Platform. The test tool used is Partial Least Square (PLS) as a test tool. The tests used in this research are statistical T test, R test and Q test. The results of this study are Sales Promotion and Service Quality have a positive and significant influence on Purchase Decisions while Price has no and insignificant effect on Purchase Decisions on e-commerce Lazada.. | ||
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