PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO DI JAKARTA

• Main Author: Maulana Aziz Mahardika, (Author)
• Format: Book
• Published: 2022-06-30.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This research is a quantitative study that aims to determine, prove and analyze the influence of product quality, price and promotion on purchasing decisions for Honda Vario motorcycles in Jakarta. The population in this study is the owner of a Honda Vario motorcycle in Indonesia. Sampling used a non-probability sampling method with purposive sampling technique, data was collected by distributing questionnaires through gform with a total sample of 75 respondents who owned Honda Vario motorcycles in Jakarta. The data analysis technique was carried out by descriptive and inferential analysis using the SmartPLS 3.2.9 application tool. The results of the hypothesis test are as follows, (1) product quality has an effect on purchasing decisions of 0.272 positive and significant, (2) price has an effect on purchasing decisions of 0.659 positive and significant, (3) promotion has no effect and is not significant on purchasing decisions. Meanwhile, the contribution is simultaneously indicated by the value of R Square Adjusted, which is 0.808 or 80.8%, while the other factors are 19.2%.

Item Description

http://repository.upnvj.ac.id/19049/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/19049/26/AWAL.pdf
http://repository.upnvj.ac.id/19049/14/BAB%201.pdf
http://repository.upnvj.ac.id/19049/15/BAB%202.pdf
http://repository.upnvj.ac.id/19049/16/BAB%203.pdf
http://repository.upnvj.ac.id/19049/17/BAB%204.pdf
http://repository.upnvj.ac.id/19049/18/BAB%205.pdf
http://repository.upnvj.ac.id/19049/24/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/19049/20/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/19049/27/LAMPIRAN.pdf
http://repository.upnvj.ac.id/19049/25/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/19049/23/ARTIKEL%20KI.pdf