PENGARUH LOGISTIK DAN KEAMANAN DATA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG PADA E-COMMERCE TOKOPEDIA DALAM SITUASI COVID-19
his research is a quantitative study carried out with the aim of knowing and proving the effect of logistics and security data on purchasing decisions for Samsung smartphone products on Tokopedia e-commerce in the Covid-19 situation involving 100 respondents. The sampling technique used is Non-Proba...
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| Format: | Book |
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2022-07-29.
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| Summary: | his research is a quantitative study carried out with the aim of knowing and proving the effect of logistics and security data on purchasing decisions for Samsung smartphone products on Tokopedia e-commerce in the Covid-19 situation involving 100 respondents. The sampling technique used is Non-Probability Sampling. Assistance application when the data uses smartPLS 3.0 by performing the t-test and R-test. The logistic variable is shown by the original results until Logistics gets a value of 0.363. From the statistical test t shows the results tcount 3,423 > t table 1,98472, then logistics has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.001 < 0.05, which means that the logistics variable has a positive and significant effect on the purchasing decision variable, or in other words H1 is acceptable. From the test results on the data security variable on purchasing decisions also has a positive influence. This is indicated by the results of the original sample on data security obtaining 0.583. From the results of the statistical test data processing t shows the results tcount 5,613> t table 1,98472, it can be said that data security has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.000 <0.05, which means that the data security variable has a positive and significant effect on the purchasing decision variable, or in other words H2 is acceptable |
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| Item Description: | http://repository.upnvj.ac.id/19228/1/ABSTRAK.pdf http://repository.upnvj.ac.id/19228/13/AWAL.pdf http://repository.upnvj.ac.id/19228/14/BAB%20I.pdf http://repository.upnvj.ac.id/19228/15/BAB%20II.pdf http://repository.upnvj.ac.id/19228/16/BAB%20III.pdf http://repository.upnvj.ac.id/19228/17/BAB%20IV.pdf http://repository.upnvj.ac.id/19228/18/BAB%20V.pdf http://repository.upnvj.ac.id/19228/19/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/19228/20/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/19228/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/19228/11/HASIL%20TURNITIN.pdf http://repository.upnvj.ac.id/19228/12/ARTIKEL.pdf |