PENGARUH PERSEPSI KUALITAS, CITRA MEREK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK MASKER WAJAH CAMILLE

• 第一著者: Anindy Yovitha, (著者)
• フォーマット: 図書
• 出版事項: 2022-06-30.
• 主題: Thesis; NonPeerReviewed
• オンライン･アクセス: Link Metadata

This research is using quantitative descriptive method about purchasing decisions of Camille's face mask product. The purpose of this research is to analyze and prove the alleged influence of perceived quality, brand image, and electronic word of mouth on purchasing decisions in the use of Cami...