ANALISIS FAKTOR YANG MEMPENGARUHI MINAT BERLANGGANAN LAYANAN STREAMING VIDEO-ON-DEMAND NETFLIX
This study uses quantitative descriptive instructions on interest in subscribing to the Netflix video-on-demand streaming service. Used to prove and analyze that subscription interest is influenced by perceived usefulness, perceived ease of use, and trust. The sample in this study was 100 users of t...
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2022-07-05.
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| 520 | |a This study uses quantitative descriptive instructions on interest in subscribing to the Netflix video-on-demand streaming service. Used to prove and analyze that subscription interest is influenced by perceived usefulness, perceived ease of use, and trust. The sample in this study was 100 users of the Netflix video-on-demand streaming service. The analysis technique uses Partial Least Square (PLS) with SmartPLS 3.0 software. The results of the study show that: (1) the perceived usefulness variable has a significant influence on subscription interest with a path coefficient of 0.363. (2) the perceived ease of use has a significant effect on subscription interest with a path coefficient of 0.199. (3) trust has a significant effect on subscription interest with a path coefficient value of 0.306. Keywords: Perceived Usefulness, Perceived Ease of Use, Trust, and Subscription Interest | ||
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