ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN NASABAH BANCASSURANCE BANK X
This study analyzes the marketing mix on the purchasing decisions of Bancassurance customers at Bank X. The purpose of this study is to prove and analyze the influence of the marketing mix on the purchasing decisions of Bancassurance customers at Bank X. This research is quantitative by distributing...
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2022-01-28.
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| Summary: | This study analyzes the marketing mix on the purchasing decisions of Bancassurance customers at Bank X. The purpose of this study is to prove and analyze the influence of the marketing mix on the purchasing decisions of Bancassurance customers at Bank X. This research is quantitative by distributing questionnaires to 70 Bancassurance Customers of Bank X. This study uses the method Partial Least Square (PLS) with Smart-PLS 3.0 program. The results of data analysis show that: Product has a significant effect on purchasing decisions for Bancassurance Bank X customers, Promotion has a significant effect on purchasing decisions for Bancassurance Bank X customers, Physical Evidence has a significant effect on purchasing decisions for Bancassurance Bank X customers, while Price has no significant effect on decisions. purchases on Bancassurance Bank X customers, place has no significant effect on purchasing decisions on Bancassurance Bank X customers, promotion has no significant effect on purchasing decisions on Bancassurance Bank X customers, people have no significant effect on purchasing decisions on Bancassurance Bank X customers, process has no significant effect on the purchase decision of the Bancassurance Bank X Customer. Keywords: Marketing Mix, Purchase Decision, Bancassurance |
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| Item Description: | http://repository.upnvj.ac.id/19524/14/ABSTRAK.pdf http://repository.upnvj.ac.id/19524/3/AWAL.pdf http://repository.upnvj.ac.id/19524/4/BAB%201.pdf http://repository.upnvj.ac.id/19524/5/BAB%202.pdf http://repository.upnvj.ac.id/19524/6/BAB%203.pdf http://repository.upnvj.ac.id/19524/7/BAB%204.pdf http://repository.upnvj.ac.id/19524/8/BAB%205.pdf http://repository.upnvj.ac.id/19524/9/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/19524/10/HASIL%20PLAGIARISME.pdf http://repository.upnvj.ac.id/19524/11/LAMPIRAN.pdf http://repository.upnvj.ac.id/19524/12/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/19524/13/ARTIKEL%20KI.pdf |