ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN NASABAH BANCASSURANCE BANK X

This study analyzes the marketing mix on the purchasing decisions of Bancassurance customers at Bank X. The purpose of this study is to prove and analyze the influence of the marketing mix on the purchasing decisions of Bancassurance customers at Bank X. This research is quantitative by distributing...

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Bibliographic Details
Main Author: Yeni Mufaozah, (Author)
Format: Book
Published: 2022-01-28.
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