ANALISIS SWITCHING INTENTION KONSUMEN TERHADAP PENGALAMAN BELANJA ONLINE DARI SOCIAL COMMERCE KE E-COMMERCE MENGGUNAKAN FAKTOR PUSH, PULL DAN MOORING

The tradition of shopping online has become a habit for everyone, whether through social commerce or e-commerce. However, currently shopping on social commerce has several risks, such as especially for security because the social commerce platform cannot cover the end-to-end online transaction proce...

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Bibliographic Details
Main Author: Muhammad Daffa Wahanandra, (Author)
Format: Book
Published: 2022-07-18.
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