ANALISIS MARKETING MIX TERHADAP KEPUTUSAN MENGINAP DI HOTEL GRAND INNA DAIRA PALEMBANG

This study aims to analyze and determine the effect of the marketing mix on the decision to stay at the Grand Inna Daira Palembang hotel. Quantitative research methods with a sample of 100 respondents who are guests who stay at the Grand Inna Daira Palembang hotel. The data collection technique was...

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Bibliographic Details
Main Author: Krisna Taufik Akbar, (Author)
Format: Book
Published: 2021-02-05.
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