HUBUNGAN KREDIBILITAS ARTIS K-POP SEBAGAI BRAND AMBASSADOR PADA KEPUTUSAN PEMBELIAN DI KALANGAN PENGGEMAR: Studi Korelasional Kredibilitas Artis K-pop BTS sebagai Brand Ambassador Samsung pada Keputusan Pembelian di Kalangan ARMY Indonesia
This study aims to measure and analyze the credibility relationship of K-pop BTS artists as Samsung brand ambassadors among Indonesian ARMYs using source credibility theory. The method used is quantitative correlation using primary and secondary data sources. The population used in this study is Ind...
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2022-03-15.
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