PENGARUH PRODUCT PLACEMENT JENIUS PADA FILM "ALI & RATU-RATU QUEENS" TERHADAP BRAND ATTITUDE PENGIKUT INSTAGRAM @ALIDANRATUQUEENS

Based on data and research found showing that effectiveness and public attitudes towards TV advertising has decreased. Product placement promotion techniques are present as an alternative to overcome these problems. This study aims to determine how much influence the product placement of Jenius prod...

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Bibliographic Details
Main Author: Rizka Noer Anisa, (Author)
Format: Book
Published: 2022-07-11.
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