KOMUNIKASI PEMASARAN KOMUNITAS IKAN HIAS AIR TAWAR DIMASA PANDEMI COVID 19

This study aims to identify and describe marketing communications carried out by the freshwater ornamental fish community during the Covid 19 pandemic using Philip Kotler's 4c marketing mix model. The method used is descriptive qualitative with a phenomenological approach, using primary data so...

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Main Author: Ariq Roshandy Qomaruzaman, (Author)
Format: Book
Published: 2022-07-07.
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