IMPLEMENTASI TEORI THE RHETORIC DALAM GAYA BERDAKWAH USTADZ HANAN ATTAKI DI YOUTUBE

This research is focused on the implementation of The Rhetoric Theory in the preaching style of Ustadz Hanan Attaki so that he becomes a favorite ustadz who attracts the attention of millennials. Ustadz Hanan Attaki has distinctive characteristics compared to other Ustadz. The purpose of this study...

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Main Author: Elfira Fianita, (Author)
Format: Book
Published: 2022-07-15.
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520 |a This research is focused on the implementation of The Rhetoric Theory in the preaching style of Ustadz Hanan Attaki so that he becomes a favorite ustadz who attracts the attention of millennials. Ustadz Hanan Attaki has distinctive characteristics compared to other Ustadz. The purpose of this study is to find out how the implementation of the theory of the rhetoric of Ustadz Hanan Attaki in the style of preaching on YouTube. The method used is descriptive qualitative research by conducting content analysis. The data collection technique used by researchers in data collection is by tracing various documents related to this research, namely through cutscenes containing da'wah messages contained in Ustadz Hanan Attaki's lecture entitled "Time Again Needs" and "Heartache Prayers. " The results of this study refer to the style or demeanor of Ustadz Hanan Attaki when lecturing. In terms of style, Sutadz Hanan Attaki wears a flannel shirt, hat, and glasses which makes him close to the daily life of young people. Thus, there are five important parts found in the results of this study, namely invention, arrangement, style, delivery, and memory. 
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