ANALISIS PEMBELIAN TIDAK TERENCANA PADA TOKO ONLINE SHOPEE

• Main Author: Winda Noor Nawang Wulan, - (Author)
• Format: Book
• Published: 2019-01-08.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indonesia. Achieving success in e-commerce business in online stores in Indonesia requires a strategy. Shopee is an e-commerce company that runs the C2C mobile marketplace business, which allows users to buy or sell goods through applications available on the iOS and Android platforms. This research is a quantitative research that aims to determine the effect of functional convenience and representational delight on impulse buying . Data collection uses a questionnaire with a Likert scale with PLS (Partial Least Square) method with Smart PLS 3.2.7 software. The sample used in the study was 50 people. The sampling technique uses a purposive sampling method. The results of this study indicate that functional convenience variables have a significant effect on impulse buying, while representational delight variables have no significant effect on impulse buying.

Item Description

http://repository.upnvj.ac.id/202/1/AWAL.pdf
http://repository.upnvj.ac.id/202/2/ABSTRAK.pdf
http://repository.upnvj.ac.id/202/3/BAB%20I.pdf
http://repository.upnvj.ac.id/202/4/BAB%20II.pdf
http://repository.upnvj.ac.id/202/5/BAB%20III.pdf
http://repository.upnvj.ac.id/202/6/BAB%20IV.pdf
http://repository.upnvj.ac.id/202/7/BAB%20V.pdf
http://repository.upnvj.ac.id/202/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/202/9/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/202/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/202/11/artikel_skripsi_winda_noor_nawang_wulan.pdf