ANALISIS PEMBELIAN TIDAK TERENCANA PADA TOKO ONLINE SHOPEE
The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2019-01-08.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repoupnvj_202 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Winda Noor Nawang Wulan, - |e author |
| 245 | 0 | 0 | |a ANALISIS PEMBELIAN TIDAK TERENCANA PADA TOKO ONLINE SHOPEE |
| 260 | |c 2019-01-08. | ||
| 500 | |a http://repository.upnvj.ac.id/202/1/AWAL.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/2/ABSTRAK.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/3/BAB%20I.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/4/BAB%20II.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/5/BAB%20III.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/6/BAB%20IV.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/7/BAB%20V.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/8/DAFTAR%20PUSTAKA.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/9/RIWAYAT%20HIDUP.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/10/LAMPIRAN.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/202/11/artikel_skripsi_winda_noor_nawang_wulan.pdf | ||
| 520 | |a The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indonesia. Achieving success in e-commerce business in online stores in Indonesia requires a strategy. Shopee is an e-commerce company that runs the C2C mobile marketplace business, which allows users to buy or sell goods through applications available on the iOS and Android platforms. This research is a quantitative research that aims to determine the effect of functional convenience and representational delight on impulse buying . Data collection uses a questionnaire with a Likert scale with PLS (Partial Least Square) method with Smart PLS 3.2.7 software. The sample used in the study was 50 people. The sampling technique uses a purposive sampling method. The results of this study indicate that functional convenience variables have a significant effect on impulse buying, while representational delight variables have no significant effect on impulse buying. | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 690 | |a HC Economic History and Conditions | ||
| 655 | 7 | |a Thesis |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n http://repository.upnvj.ac.id/202/ | |
| 787 | 0 | |n http://repository.upnvj.ac.id | |
| 856 | 4 | 1 | |u http://repository.upnvj.ac.id/202/ |z Link Metadata |