STRATEGI MEDIA SOSIAL CONTENT MARKETING HUMAS KEMENTERIAN KOPERASI DAN UKM DALAM REBRANDING KOPERASI MELALUI INSTAGRAM UNTUK MENGUBAH STIGMA MASYARAKAT TENTANG KOPERASI

The existence of a negative public stigma against Indonesian cooperatives which are considered undeveloped makes very few people interested in participating as members of cooperatives in Indonesia. Public Relations of the Ministry of Cooperatives and SMEs has a work program to rebrand cooperatives t...

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Bibliographic Details
Main Author: Anggita Lestari Pangestuti Purnomo, (Author)
Format: Book
Published: 2022-07-07.
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