PENGARUH PENGGUNAAN BTS SEBAGAI CELEBRITY ENDORSER MCDONALD'S TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK BTS MEAL
The purpose of this study was to examine the effect BTS as a celebrity endorser on consumer purchasing decisions on BTS Meal products. The background of this research is that researchers want to know whether there is an influence and how much influence the use of BTS as a McDonald's celebrity e...
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| Format: | Book |
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2022-07-11.
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| Online Access: | Link Metadata |
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