PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSSAN PEMBELIAN SUZUKI ERTIGA

• Main Author: Gagah Fajar Ramadhon, (Author)
• Format: Book
• Published: 2013-09-23.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/20978/1/ABSTRAK.pdf; http://repository.upnvj.ac.id/20978/2/AWAL.pdf; http://repository.upnvj.ac.id/20978/3/BAB%20I.pdf; http://repository.upnvj.ac.id/20978/4/BAB%20II.pdf; http://repository.upnvj.ac.id/20978/5/BAB%20III.pdf; http://repository.upnvj.ac.id/20978/6/BAB%20IV.pdf; http://repository.upnvj.ac.id/20978/7/BAB%20V.pdf; http://repository.upnvj.ac.id/20978/8/DAFTAR%20PUSTAKA.pdf; http://repository.upnvj.ac.id/20978/9/LAMPIRAN.pdf
• Keywords: H Social Sciences (General); HC Economic History and Conditions; HE Transportation and Communications

This study was conducted to determine whether the price and quality of products Suzuki Ertiga influence purchasing decisions. This study uses data derived from questionnaires to customers who have made purchases Suzuki Ertiga and obtained a total sample of 34 consumers. The analysis technique used is multiple regression analysis and hypothesis testing using a significance to the 5% level of confidence. Of research by the author, obtained correlation coefficient (R) of 0.976, meaning that the relationship between price and product quality variables on purchasing decisions is very powerful and significant. While the coefficient of determination of 0.954, it is clear that the contribution provided by the variable price and quality products to the buying decision for 95.4%, while the remaining 5.5% is influenced by other factors that are not addressed in this study. And this proves that the variable price and product quality has a significant influence on purchasing decisions.