ANALISIS KUALITAS PRODUK HANDPHONE NOKIA TERHADAP LOYALITAS PELANGGAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING
This study aims to determine and prove the significant influence product quality and brand image on customer loyalty. By using the method of path analysis. Samples taken from people who do use mobile phones nokia in south Jakarta area "because the object has been studied using nokia so it deser...
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| Format: | Book |
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2013-09-23.
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