ANALISIS PENGARUH DAYA TARIK DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS: VALENTINO ROSSI DALAM IKLAN YAMAHA JUPITER)
This study was conducted to determine whether the appeal and celebrity endorser expertise influence purchasinng decisions. Respondents in Komplek Marinir Cilandak Timur Jakarta Selatan who has made a purchase Yamaha Jupiter. Obtained a total sample of 100 people. The analysis technique used is multi...
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| Format: | Book |
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2013-11-06.
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