ANALISIS PENGARUH MULTI ATRIBUT PRODUK TERHADAPKEPUTUSAN PEMBELIAN KONSUMEN MELALUI ONLINE SHOPBLACKBERRY
This study aims to determine and prove the significant influence of multiattribute products (product quality, features and design) on consumer purchasing decisions through the online shop blackberry. By using simple regression analysis. Sample was taken from the students of UPN "VETERAN" J...
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2013-09-04.
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