PENGARUH DIFERENSIASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MUSTIKA RATU
This study aimed to investigate the effect of product differentiation and brand image on purchase decision on Cosmetic Mustika Ratu. The data used are primary data and data processing performed using SPSS 17.0 Variable studied consisting of product quality, brand image and purchasing decisions. The...
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| Format: | Book |
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2013-02-28.
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| Online Access: | Link Metadata |
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