MINAT BELI PADA MARKETPLACE SHOPEE (STUDI PADA DKI JAKARTA)
The development of the Shopee marketplace to become the number one marketplace globally has experienced ups and downs in its business competition. This study aims to determine the effect of reputation, EWOM and brand trust on purchase intention at the shopee marketplace in the DKI Jakarta area. This...
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| Format: | Book |
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2022-12-27.
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