ANALISIS PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH, DAN E-SERVICE QUALITY TERHADAP MINAT BELI PADA E-COMMERCE TOKOPEDIA (STUDI KASUS PADA MAHASISWA FEB UPNVJ)
This research is a quantitative study that aims to determine whether there is an influence between social media marketing, electronic word of mouth and e-service quality on purchase intention in e-commerce Tokopedia (a case study on FEB UPNVJ students). This study used 100 respondents, with purposiv...
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2022-12-23.
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