ANALISIS PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH, DAN E-SERVICE QUALITY TERHADAP MINAT BELI PADA E-COMMERCE TOKOPEDIA (STUDI KASUS PADA MAHASISWA FEB UPNVJ)
This research is a quantitative study that aims to determine whether there is an influence between social media marketing, electronic word of mouth and e-service quality on purchase intention in e-commerce Tokopedia (a case study on FEB UPNVJ students). This study used 100 respondents, with purposiv...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Published: |
2022-12-23.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!