ANALISIS KEPUTUSAN PEMBELIAN PRODUK AZARINE HYDRASOOTHE SUNSCREEN GEL
This research is a quantitative study that aims to analyze the effect of product quality, price, and social media marketing on purchasing decisions for Azarine Hydrasoothe Sunscreen Gel products. The data collection technique used is non-probability sampling with purposive sampling method. Collectin...
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2022-12-28.
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| 520 | |a This research is a quantitative study that aims to analyze the effect of product quality, price, and social media marketing on purchasing decisions for Azarine Hydrasoothe Sunscreen Gel products. The data collection technique used is non-probability sampling with purposive sampling method. Collecting data using a questionnaire distributed to 100 respondents. This research method uses SmartPLS 4.0. Through this research it is known that product quality has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, and social media marketing has a significant positive effect on purchasing decisions. | ||
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