PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI MINUMAN MENANTEA PADA ERA PERKEMBANGAN E-COMMERCE DI INDONESIA

Today's e-commerce has reversed the traditional business model because it can bring convenience, e-commerce that is developing at this time makes competition even tougher, so that it can make it difficult for UMKM or small business owners to penetrate the market, so innovative strategies are ne...

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Bibliographic Details
Main Author: Rahmat Faizal Kurniawan, (Author)
Format: Book
Published: 2022-12-20.
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