PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ESTEH INDONESIA PADA GENERASI Z
This research is a quantitative study that aims to determine whether there is an influence between viral marketing, celebrity endorser and brand awareness variables on the purchasing decision of Esteh Indonesia in generation z who live in Bogor. The study used 100 respondents, with a purposive sampl...
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2022-12-19.
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