PENGARUH CELEBRITY ENDORSEMENT DAN TESTIMONIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU COMPASS DI MARKETPLACE INDONESIA

In 2022 fashion products are in great demand by Indonesians when shopping online. The phenomenon that occurs is that Compass shoes are one of the best brands selling shoes in Indonesia at the moment. This research is a quantitative study with the aim of analyzing and proving the influence of Celebri...

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Bibliographic Details
Main Author: Eldon Hibatullah, (Author)
Format: Book
Published: 2023-01-03.
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