ANALISA KEPUTUSAN PEMBELIAN PAKAIAN BEKAS (STUDI PADA MAHASISWA FEB UPN VETERAN JAKARTA)
Reduced income due to the pandemic has made one of the businesses, namely the thrift business, an alternative for new income for used clothing traders in the midst of a pandemic and has grown to date. Used clothing is a growing trend in today's fashion needs. Currently there are several phenome...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
2022-12-16.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repoupnvj_22884 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Elsa Kirana Fauziah, . |e author |
| 245 | 0 | 0 | |a ANALISA KEPUTUSAN PEMBELIAN PAKAIAN BEKAS (STUDI PADA MAHASISWA FEB UPN VETERAN JAKARTA) |
| 260 | |c 2022-12-16. | ||
| 500 | |a http://repository.upnvj.ac.id/22884/1/ABSTRAK.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/13/AWAL.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/3/BAB%201.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/4/BAB%202.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/5/BAB%203.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/6/BAB%204.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/7/BAB%205.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/8/DAFTAR%20PUSTAKA.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/9/RIWAYAT%20HIDUP.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/10/LAMPIRAN.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/11/HASIL%20PLAGIARISME.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/22884/12/ARTIKEL%20KI.pdf | ||
| 520 | |a Reduced income due to the pandemic has made one of the businesses, namely the thrift business, an alternative for new income for used clothing traders in the midst of a pandemic and has grown to date. Used clothing is a growing trend in today's fashion needs. Currently there are several phenomena that influence purchasing decisions so the purpose of this study is to determine the influence of social media, lifestyle and price on purchasing decisions. The target population in this study were active students of the Faculty of Economics and Business at UPN Veterans Jakarta, with a sample of 100 respondents using a non-probability sampling technique with a purposive sampling method. This research uses quantitative methods. The test tool used is Smart PLS 3.0. The results of this study indicate (1) there is a significant influence of social media on purchasing decisions, (2) there is a significant influence of lifestyle on purchasing decisions, (3) there is a significant influence of price on purchasing decisions | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 546 | |a id | ||
| 690 | |a HB Economic Theory | ||
| 690 | |a HC Economic History and Conditions | ||
| 690 | |a HD Industries. Land use. Labor | ||
| 690 | |a HD28 Management. Industrial Management | ||
| 690 | |a HF Commerce | ||
| 655 | 7 | |a Thesis |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n http://repository.upnvj.ac.id/22884/ | |
| 787 | 0 | |n http://repository.upnvj.ac.id | |
| 856 | 4 | 1 | |u http://repository.upnvj.ac.id/22884/ |z Link Metadata |