PERLINDUNGAN HUKUM BAGI MEREK TERDAFTAR BERDASARKAN UNSUR PERSAMAAN: Studi Putusan Mahkamah Agung Nomor 769K/PDT.SUS-HKI/2018

HaKI is a branch of business law which is not easy to interpret but can be illustrated as well as protecting literary works and artistic works in invention from being used or imitated by other parties without any conditions. Intellectual property rights also protect the marks (for example the name a...

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Main Author: Alya Rosyana Astuti, (Author)
Format: Book
Published: 2023-01-16.
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520 |a HaKI is a branch of business law which is not easy to interpret but can be illustrated as well as protecting literary works and artistic works in invention from being used or imitated by other parties without any conditions. Intellectual property rights also protect the marks (for example the name and/or symbol used by a company), which companies have developed to protect their reputation and place them in the market. the importance of the brand as a symbol of the goodness of a company's reputation makes many parties vying to build brands to have better careers in business, and not a few also build brands on the basis of plagiarism or imitation of a well-known brand that has been circulated and protected by law . With that in this writing looking for an answer from how the legal protection for brands in accordance with the case raised, namely related to seller's items both from the perspective of law and legal institutions determined using qualitative research methods. Because the inspection process in trademark registration is still simple where inspection is still carried out simply with human capabilities with the references and benchmarks they have, namely juplak and technical guidelines as well as their legal basis, of course there are still many gaps for errors to occur in the examination which lead to cases related to trademark infringement is still happening. 
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