PENGARUH ISI PESAN DAN VISUALISASI KAMPANYE "WHAT IF IT WAS YOU?" DI TIKTOK TERHADAP PERUBAHAN SIKAP MAHASISWA
The high data regarding the problems of Cyberbullying, Hoaxes, and Online Gender-Based Violence from various sources has become an important concern in being active in the digital space. "What If It Was You?" is a social campaign designed to raise awareness of related issues so as to creat...
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2023-01-05.
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| 520 | |a The high data regarding the problems of Cyberbullying, Hoaxes, and Online Gender-Based Violence from various sources has become an important concern in being active in the digital space. "What If It Was You?" is a social campaign designed to raise awareness of related issues so as to create a safe place in the digital space, especially in social media. This study aims to identify and explain the influence of message content and visualization "What If It Was You?" on changing student attitudes in reducing Cyberbullying, Hoaxes, and Online Gender-Based Violence. The study used the Elaboration Likelihood Model with quantitative methods. The population in this study is active students of the Faculty of Social and Political Sciences, University of Indonesia, class of 2018 - 2021 with a total sample of 92 respondents. The results of study concluded that the message content and visualization "What If It Was You?" campaign partially has a positive effect on changing student attitudes in reducing the behavior of Cyberbullying, Hoaxes, and Online Gender-Based Violence. | ||
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