PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN YANG DI MODERASI OLEH KEPUASAN PELANGGAN (STUDI PADA KAPAL PENUMPANG KM. GUNUNG DEMPO PT. PELNI (PERSERO)

This study aims to determine whether there is an influence of service quality and corporate image on customer satisfaction, service quality and corporate image on customer loyalty, and customer loyalty on customer satisfaction. Case study on the passenger ship KM. Mount Dempo PT. PELNI (PERSERO). Th...

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Bibliographic Details
Main Author: Risky Damayanti, (Author)
Format: Book
Published: 2023-01-30.
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