ANALISIS BRAND EQUITY TERHADAP CUSTOMER LOYALTYPADA SPBU DI JAKARTA
This research is quantitative study that aims to compare brand equity, and customer loyalty in Pertamina companies in the Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the SmartPLS. The results of this study ind...
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2023-01-09.
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