ANALISIS SOCIAL MEDIA INFLUENCER DAN E-WOM TERHADAP MINAT BELI FASHION PADA KONSUMEN GENERASI Z DI DKI JAKARTA
This research is a quantitive study conducted by researcher with the aim of knowing the influence of social media influencers and electronic word of mouth on purchase intention. This research was conducted by using a sample of 100 respondents from the population of DKI Jakarta who are Generation Z w...
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| Format: | Book |
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2021-12-31.
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