UPAYA NATION BRANDING KOREA SELATAN MELALUI GASTRODIPLOMASI TERHADAP INDONESIA DI MASA PANDEMI COVID-19 (2019-2021)
This research aims to find out the efforts of South Korea, a country known for their Korean Wave, to carry out gastrodiplomacy in Indonesia during the COVID-19 pandemic to maintain South Korea's nation branding in Indonesia. This research uses the concepts of gastrodiplomacy and nation branding...
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2023-01-11.
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| 260 | |c 2023-01-11. | ||
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| 500 | |a http://repository.upnvj.ac.id/23842/13/ARTIKEL%20KI.pdf.pdf | ||
| 520 | |a This research aims to find out the efforts of South Korea, a country known for their Korean Wave, to carry out gastrodiplomacy in Indonesia during the COVID-19 pandemic to maintain South Korea's nation branding in Indonesia. This research uses the concepts of gastrodiplomacy and nation branding which will later be used as the basis for the analysis that will be used by the author. In this research, the author explains South Korea's various efforts to maintain their country's nation branding in Indonesia when the COVID-19 pandemic hit, as well as the obstacles that occurred during the gastrodiplomacy process. The research method used by the author is descriptive qualitative using a data source, with library research. The results of this study prove that South Korea continued to carry out its gastrodiplomacy during the COVID-19 pandemic even though most of its efforts had to be carried out virtually and achieve the nation branding impact such as increasing exports especially in the food and beverages sector, increasing the number of followers on KCCI social media accounts, and the increasing number of Korean restaurants in Indonesia. | ||
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