KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE PADA GENERASI MILENIAL DI KECAMATAN JOHAR BARU
This research is a quantitative study that aims to determine the effect of price, promotion, and EWOM on purchasing decisions at Shopee's e-commerce. This study uses the millennial generation of Shopee users in Johar Baru District as a sample.. Samples taken were 75 respondents with the side pr...
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| Format: | Book |
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2021-03-27.
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