PENGARUH KREDIBILITAS NCT DREAM SEBAGAI BRAND AMBASSADOR LEMONILO TERHADAP PERILAKU KONSUMTIF
The rise of the Korean wave, known as Hallyu in Indonesia, has created a race among Indonesian e-commerce companies to promote their products with Korean celebrities as brand ambassadors. Lemonilo, known for its healthy noodle products, collaborates with NCT DREAM, a South Korean boyband promoting t...
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Main Author: | Angelika Mandra, (Author) |
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Format: | Book |
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2022-10-26.
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Online Access: | Link Metadata |
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