ANALISI RESEPSI FOLLOWER TIKTOK DALAM MEMBANGUN SELF DEVELOPMENT PASCA PANDEMI COVID 19 (STUDI KASUS TIKTOK @ANANZAPRILI)
The Covid 19 pandemic that occurred in the last two years has resulted in high levels of psychological disorders in society which include problems of anxiety, depression and psychological trauma. Ironically, the problem of psychological disorders has not recovered and has actually increased in the p...
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2023-06-14.
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| 260 | |c 2023-06-14. | ||
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| 520 | |a The Covid 19 pandemic that occurred in the last two years has resulted in high levels of psychological disorders in society which include problems of anxiety, depression and psychological trauma. Ironically, the problem of psychological disorders has not recovered and has actually increased in the post-pandemic period. Ananza Prili as a content creator uses her knowledge to educate audiences regarding self-development. Through a video showing on his TikTok account @ananzaprili entitled "How to Control Anxiety", Ananza tries to provide information about ways that audiences can control feelings of anxiety. Therefore, this study aims to find out how the audience's reception of @ananzaprili's TikTok video show entitled "Cara Control Anxiety" in building self-development in the post-Covid 19 pandemic by using the Reception Analysis Theory put forward by Stuart Hall. Researchers used a qualitative approach with reception analysis methods and data collection techniques using purposive sampling techniques. Based on the encoding-decoding model initiated by Stuart Hall, the results showed that of the five informants, there were 3 (three) informants who were in a dominant hegemonic position and 2 (two) informants who were in a position of negotiation. The difference in the acceptance of this meaning is motivated by the situation and conditions when receiving the message, personality type, profession, sensitivity of the informants to feelings of insecurity and overthinking. | ||
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