ANALISIS SELF CONCEPT DALAM KOMUNIKASI INTERPERSONAL PENGGUNA AUGMENTED REALITY (Studi Fenomenologi pada Perempuan Pengguna Filter Wajah Instagram)

• Main Author: Audryna Talitha Zachra, (Author)
• Format: Book
• Published: 2023-06-15.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/24702/1/ABSTRAK.pdf; http://repository.upnvj.ac.id/24702/19/AWAL.pdf; http://repository.upnvj.ac.id/24702/5/BAB%20I.pdf; http://repository.upnvj.ac.id/24702/6/BAB%20II.pdf; http://repository.upnvj.ac.id/24702/7/BAB%20III.pdf; http://repository.upnvj.ac.id/24702/12/BAB%20IV.pdf; http://repository.upnvj.ac.id/24702/20/BAB%20V.pdf; http://repository.upnvj.ac.id/24702/18/DAFTAR%20PUSTAKA.pdf; http://repository.upnvj.ac.id/24702/11/RIWAYAT%20HIDUP.pdf; http://repository.upnvj.ac.id/24702/15/LAMPIRAN.pdf; http://repository.upnvj.ac.id/24702/16/HASIL%20PLAGIARISME.pdf; http://repository.upnvj.ac.id/24702/14/JURNAL%20KI.pdf
• Keywords: BF Psychology; H Social Sciences (General); TR Photography

The increasing popularity of Instagram has resulted in a cultural phenomenon known as "selfies" or self photography. One of Instagram's features that supports the phenomenon of selfies, particularly among women, is augmented reality face filters. However, this widespread usage of face filters has led to a state of hyperreality among women, characterized by the contrast between their actual self and the ideal self. This disparity between the real and ideal self has an impact on the formation of women's self concept. Thus, this study seeks to investigate the formation of self concept in women through interpersonal communication using augmented reality filters on Instagram, employing Alfred Schuzt's phenomenology theory. The study used a descriptive qualitative approach, employing an interpretative phenomenological method. Six female Instagram users aged 15 to 40 years were interviewed. The findings suggest that adolescent girls (15-19 years old) have a negative self concept with no self disclosure, low self confidence and negative selectivity, whereas late adolescents (19-21 years old) have a positive self concept with self disclosure, high self confidence and positive selectivity. Meanwhile, for early adulthood (22-40 years old) have a positive self concept with self disclosure, high self confidence and positive selectivity. Keywords: Augmented Reality, Face Filters, Instagram, Interpersonal Communication, Women, Self Concept.