ANALISIS PELAKSANAAN GASTRODIPLOMASI INDONESIA MELALUI PROGRAM INDONESIA SPICE UP THE WORLD PADA TAHUN 2021-2022

Indonesia is a country that has abundant wealth in terms of culinary, both from its raw materials and its types. This wealth certainly has enormous potential for Indonesia. But in reality, with so much potential that Indonesia has, the existence of Indonesian culinary delights abroad is in fact stil...

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Main Author: Nuraisya Afifa Abratiputri, (Author)
Format: Book
Published: 2023-06-27.
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Summary:Indonesia is a country that has abundant wealth in terms of culinary, both from its raw materials and its types. This wealth certainly has enormous potential for Indonesia. But in reality, with so much potential that Indonesia has, the existence of Indonesian culinary delights abroad is in fact still far behind from other countries such as Thailand and Vietnam. So to increase its existence abroad, the Government of Indonesia is trying to take advantage of gastrodiplomacy efforts to achieve its goals, namely through the Indonesia Spice up the World program. Through this program, Indonesia wants to increase the export value of its spices and seasonings to USD 2 billion, and also have 4,000 Indonesian restaurants abroad by 2024. So that in this study, the author wants to analyze how the implementation of the Indonesia Spice up the World program has been running from 2021 to 2022. In conducting the analysis, the author uses the theory of soft power with the concept of gastrodiplomacy, and has primary data sources from the Coordinating Ministry for Marine Affairs and Fisheries, The Ministry of Foreign Affairs, and also the Ministry of Trade as the ministries involved in the implementation of the Indonesia Spice up the World program. The final results of this research show that the implementation of the Indonesia Spice up the World program in 2021-2022 is still far from sufficient. This is because in 2021-2022, the export value of Indonesian spices and seasonings tends to decrease, the number of Indonesian restaurants abroad has not increased, and the implementation is still focused on promotion. In addition, there are still many problems and obstacles that must be addressed first by all stakeholders involved in this program.
Item Description:http://repository.upnvj.ac.id/24747/14/ABSTRAK.pdf
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